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Wednesday 11 September 2024

class 07 - bounce rate - metrics - canva elements

 


Bounce Rate Explained

Bounce rate is a web analytics metric that measures the percentage of users who visit a single page on a website and then leave without interacting with any other content. In simpler terms, it's the number of visitors who land on a page and then immediately leave without clicking on any links or navigating to another page.  

Example:

Imagine you run an online bookstore. A visitor lands on your homepage, sees a book they're interested in, clicks on it to learn more, and then purchases it. This is not a bounce.

However, if a visitor lands on your homepage, sees the books but doesn't click on anything, and then closes the browser, that's a bounce.