Bounce Rate Explained
Bounce rate is a web analytics metric that measures the percentage of users who visit a single page on a website and then leave without interacting with any other content. In simpler terms, it's the number of visitors who land on a page and then immediately leave without clicking on any links or navigating to another page.
Example:
Imagine you run an online bookstore. A visitor lands on your homepage, sees a book they're interested in, clicks on it to learn more, and then purchases it. This is not a bounce.
However, if a visitor lands on your homepage, sees the books but doesn't click on anything, and then closes the browser, that's a bounce.