Above the Fold: Making the First Impression Count in Digital Marketing
What Does "Above the Fold" Mean?
In the world of web design, "above the fold" refers to the portion of a webpage that is visible to users without scrolling. It's the first thing visitors see when they land on your site, making it prime real estate for capturing attention and conveying your message effectively.
Think of it like a newspaper - the most important headlines and images are placed above the fold to grab readers' attention. The same principle applies to websites.