class 08 - canva elements - dm terms web,webserver,browser,url

 

Elements in Canva: A Versatile Design Toolbox

Canva offers a vast library of elements that can be used to enhance your designs. These elements are categorized into various types, each serving a specific purpose:  

class 07 - bounce rate - metrics - canva elements

 

Bounce Rate Explained

Bounce rate is a web analytics metric that measures the percentage of users who visit a single page on a website and then leave without interacting with any other content. In simpler terms, it's the number of visitors who land on a page and then immediately leave without clicking on any links or navigating to another page.  

Example:

Imagine you run an online bookstore. A visitor lands on your homepage, sees a book they're interested in, clicks on it to learn more, and then purchases it. This is not a bounce.

However, if a visitor lands on your homepage, sees the books but doesn't click on anything, and then closes the browser, that's a bounce.  

Class 06 canva - dm concepts

 

Basic Terms in Digital Marketing

Here are some essential terms you'll encounter in the world of digital marketing:

Core Concepts

• SEO (Search Engine Optimization): Optimizing a website to rank higher in search engine results pages (SERPs).

• SEM (Search Engine Marketing): Paid advertising on search engines, such as Google Ads.

• PPC (Pay-Per-Click): An advertising model where advertisers pay for each click on their ad.

• Social Media Marketing (SMM): Using social media platforms to reach and engage customers.

• Content Marketing: Creating and distributing valuable, relevant, and consistent content to attract and retain customers.

• Email Marketing: Sending targeted email messages to a list of subscribers.  

Key Terms

• Keywords: Words or phrases that people search for on search engines.

• Backlinks: Links from other websites to yours.

• Meta Description: A short summary of a webpage that appears in search engine results.

• Title Tag: The title of a webpage that appears in search engine results.

• Call to Action (CTA): A prompt that encourages a specific action, such as making a purchase or signing up for a newsletter.

• Analytics: The process of collecting and analyzing data to track website performance and user behavior.

• Conversion Rate: The percentage of website visitors who complete a desired action, such as making a purchase.

• A/B Testing: Testing two or more versions of a webpage or marketing campaign to see which performs better.

• Landing Page: A webpage designed to capture visitor information or encourage a specific action.

• Conversion Funnel: The path a visitor takes on a website from initial visit to making a purchase or completing another desired action.

These are just a few of the many terms you'll encounter in the world of digital marketing. Understanding these basics can help you develop effective marketing strategies and achieve your business goals.

Class04 html, canva images

 

Basic HTML Concepts for SEO

HTML (HyperText Markup Language) is the fundamental building block of web pages. While SEO (Search Engine Optimization) primarily focuses on content and external factors, understanding basic HTML can help you optimize your website's structure and readability for search engines.

Here are some key HTML concepts to consider for SEO:

what is domain name - Components of a Domain Name

 

Understanding Domain Names

A domain name is a unique identifier for a website or web resource on the internet. It's the address that users type into their web browser to access a particular site. For example, www.example.com is a domain name.

How to Choose a SEO-Friendly Domain Name

1. Relevance: Ensure the domain name is relevant to your website's topic. This helps search engines understand the content and improves your chances of ranking for relevant keywords.

2. Keywords: Incorporate relevant keywords into your domain name, if possible. However, avoid keyword stuffing, as it can look unnatural.

3. Keep it Simple: Opt for a domain name that is easy to remember, spell, and pronounce. Avoid complex or hyphenated names.

4. Avoid Hyphens: While hyphens can be used, they can make your domain name harder to remember and can sometimes be overlooked by search engines.

5. TLD Choice: The Top-Level Domain (TLD) can matter. .com is the most popular, but others like .net, .org, or country-specific TLDs can also be effective.

6. Brandability: Consider how your domain name will contribute to your brand identity. A memorable and unique domain can help you stand out.

Best Practices for Domain Names

• Avoid Numbers: While numbers can be part of a domain name, they can make it less memorable.

• Check Availability: Use a domain registrar to check if your desired domain name is available.

• Consider Future Growth: Think about how your domain name might fit with your business's future plans.

• Protect Your Brand: Register variations of your domain name to prevent squatters from acquiring them.

• Monitor Your Domain: Regularly check your domain's expiration date and renew it in advance.

Remember: While a SEO-friendly domain name can provide a slight advantage, it's just one factor in search engine optimization. High-quality content, good website structure, and effective backlink building are also crucial.

Do you have any other questions about domain names or SEO?

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Domain Name Architecture: A Breakdown

A domain name is a human-readable address for a website or resource on the internet. Behind the scenes, it's translated into a numerical IP address that computers can understand. This translation process is managed by the Domain Name System (DNS).

The Domain Name System (DNS)

The DNS is a hierarchical distributed naming system that maps domain names to IP addresses. It's like a global phonebook for the internet.

Components of a Domain Name

A domain name consists of several parts:

1. Top-Level Domain (TLD): The rightmost part of a domain name, such as .com, .net, .org, or .in (for India).

2. Second-Level Domain (SLD): The part immediately to the left of the TLD, often representing the organization or individual owning the domain. For example, in example.com, "example" is the SLD.

3. Subdomain: Optional parts to the left of the SLD, used to organize different parts of a website. For example, "[invalid URL removed]" has a "blog" subdomain.

Google utilizes a large pool of IP addresses for its various services and locations around the world. While I can't provide the exact IP address you'll connect to, here are a few ways to find one:  

1. Online Tools: Websites like IP Address Lookup can provide an IP address for google.com. Keep in mind this might not be the specific address you'll be connected to.

2. Command Prompt:

• Windows: Open Command Prompt and type ping google.com. This will display the IP address used for that specific ping request.

• Mac/Linux: Open Terminal and type ping google.com. The output will show the IP address.

Remember, the IP address you connect to might differ depending on your location and internet service provider.  

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The "www" in a domain name doesn't indicate a specific provider. It's a common subdomain that stands for "World Wide Web."

The actual provider of a domain name is a domain registrar. These are companies that manage the registration of domain names and handle the technical aspects of DNS (Domain Name System) to map domain names to IP addresses.

Some popular domain registrars include:

• GoDaddy: https://www.godaddy.com/

• Namecheap: https://www.namecheap.com/

• Google Domains: https://domains.google/

• HostGator: https://www.hostgator.com/index.html

• Bluehost: https://www.bluehost.com/

When you purchase a domain name, you're essentially renting it from one of these registrars. They manage the technical details and ensure your domain name is accessible on the internet.

how to install WordPress in local system - benefits and drawbacks of local installation

 

Installing WordPress on Your Local System

Installing WordPress locally is a great way to experiment, develop, and test your website before launching it live. Here's a step-by-step guide using XAMPP, a popular local server environment.  

Prerequisites:

• XAMPP: A free and open-source software package that includes Apache, MySQL, PHP, and Perl. Download it from https://www.apachefriends.org/index.html  

• WordPress: Download the latest version from https://wordpress.org/download/

Steps:

1. Install XAMPP:

• Download the appropriate XAMPP version for your operating system (Windows, macOS, or Linux).  

• Run the installer and follow the on-screen instructions.  

• Start the Apache and MySQL modules from the XAMPP control panel.  

2. Create a Database:

• Access the phpMyAdmin tool by opening a web browser and navigating to http://localhost/phpmyadmin

• Create a new database for your WordPress installation. Note the database name, username, and password.  

3. Download and Extract WordPress:

• Download the WordPress zip file from WordPress.org.  

• Extract the contents to a folder within the XAMPP's htdocs directory. This is typically located at C:\xampp\htdocs on Windows.

4. Configure WordPress:

• Open a web browser and navigate to http://localhost/your-wordpress-folder-name (replace your-wordpress-folder-name with the actual name of the extracted folder).

• Follow the on-screen instructions to install WordPress.  

• Enter the database details you created in step 2.  

• Choose a site title, username, and password for your WordPress admin.  

5. Access Your WordPress Site:

• Once the installation is complete, you can access your WordPress site at http://localhost/your-wordpress-folder-name/wp-admin

Additional Tips:

• For security reasons, it's recommended to rename the wp-config-sample.php file to wp-config.php after completing the installation.

• Consider using a local development environment like Local by Flywheel or Vagrant for more advanced features and easier management.

• Regularly update WordPress and its plugins to maintain security and performance.  

Alternative Local Server Environments: While XAMPP is popular, there are other options available:

• WAMP: Similar to XAMPP but specifically for Windows.  

• MAMP: Similar to XAMPP but specifically for macOS.

• LAMP: The Linux equivalent of XAMPP.

By following these steps, you'll have a local WordPress installation ready for development and testing.

Would you like to explore any specific aspect of WordPress installation or development further?

benefits and drawbacks of local installation

Benefits of Local WordPress Installation

• Complete Control: You have full authority over your website, including the software, database, and files.

• Offline Development: Work on your website without an internet connection.

• Speed: Faster loading times compared to a hosted environment, especially for larger websites.

• Cost-Effective: No hosting fees, though you'll need to invest in hardware and software.

• Learning Experience: Great for understanding how WordPress works under the hood.

• Testing Ground: Experiment with different themes, plugins, and configurations without affecting a live site.

Drawbacks of Local WordPress Installation

• Technical Expertise: Requires basic understanding of web servers, databases, and file management.

• Updates: You're responsible for keeping WordPress, plugins, and PHP updated.

• Backup Responsibility: You need to manage backups to prevent data loss.

• Resource Consumption: Local setup can consume system resources, impacting performance.

• Limited Accessibility: Others cannot access your site unless you share it via a local network or FTP.

• No Automatic Updates: Updates often require manual intervention.

In essence, a local WordPress installation offers greater control and flexibility but demands more technical involvement. It's ideal for developers, designers, or those who want a deep understanding of how WordPress works. For most users, a hosted WordPress solution like WordPress.com or a self-hosted site with managed hosting might be more practical.

Would you like to explore specific use cases for local WordPress installations?

differnce between wordpress .com and wordpress.org example webistes

 

The main difference between WordPress.com and WordPress.org boils down to control and flexibility:

WordPress.com:

• Easier to Use: Great for beginners. They provide a hosted platform with WordPress pre-installed. No need to worry about finding web hosting or installing software.  

• Free Option Available: You can create a basic website for free with a subdomain (e.g., yoursite.wordpress.com).  

• Limited Customization: You have less control over the design and functionality of your website compared to WordPress.org. Themes and plugins are restricted on free plans.  

• Monetization: Monetization options are limited on free plans. You can upgrade to paid plans for features like custom domain name, ad removal, and access to more themes and plugins.  

WordPress.org:

• More Control and Flexibility: You have complete control over your website's design, functionality, and content. Ideal for businesses and those who want a fully customized website.  

• Self-Hosted: You need to find your own web hosting provider and install the WordPress software yourself (although many hosts offer one-click installs).  

• Cost: There's no cost for the WordPress software itself, but you'll pay for web hosting and a custom domain name (optional, but recommended).

• Monetization: You have full control over how you monetize your website (ads, e-commerce, etc.).

Here's a table summarizing the key differences:

Feature	WordPress.com	WordPress.org
Ease of Use	Beginner-friendly	More technical knowledge needed
Cost	Free and Paid Plans	Free software, pay for hosting and domain (optional)
Control	Limited	Full control
Hosting	Managed hosting included	Self-hosted
Monetization	Limited on free plans	Full control

In short:

• Choose WordPress.com if: You're a beginner, need a website quickly and easily, and don't mind limitations on customization or monetization.  

• Choose WordPress.org if: You want a fully customizable website, have more control over design and functionality, and plan to grow your website in the future.

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Websites built with WordPress.com:

• FreeCodeCamp: https://www.freecodecamp.org/ - A popular platform for learning to code, uses a free WordPress.com plan with a custom domain name.

• The Blog of TED: https://blog.ted.com/ - Features content from the well-known TED Talks, leverages WordPress.com's ease of use for publishing blog posts.

• Refinery29: https://www.refinery29.com/en-us (Limited Use) - While Refinery29 uses a custom CMS now, it started on WordPress.com, showcasing the ability to handle high-traffic websites with paid plans.

It's important to note: Identifying a specific website as built on WordPress.com can be trickier because they remove some branding elements on paid plans.

Websites built with WordPress.org:

• The New York Times: https://www.nytimes.com/ - A leading news organization, utilizes WordPress.org for its flexibility and scalability to handle massive traffic.

• Sony Music: https://www.sonymusic.com/ - A global music giant, leverages WordPress.org for its powerful content management and ability to showcase artists.

• TechCrunch: https://techcrunch.com/ -A prominent tech news website, utilizes WordPress.org for its ease of updating content and staying current with the fast-paced tech world.

Additional Resources:

• WordPress.org Showcase: https://wordpress.org/showcase/archives/ - Features a variety of websites built with WordPress.org, categorized by type and style.

• WPBeginner - Excellent WordPress Website Examples: https://www.wpbeginner.com/ - Offers a curated list of impressive websites built on WordPress.org, showcasing the platform's capabilities.

This list provides a mix of website types to demonstrate the versatility of both WordPress.com and WordPress.org.