Basic Terms in Digital Marketing
Here are some essential terms you'll encounter in the world of digital marketing:
Core Concepts
SEO (Search Engine Optimization): Optimizing a website to rank higher in search engine results pages (SERPs).
SEM (Search Engine Marketing): Paid advertising on search engines, such as Google Ads.
PPC (Pay-Per-Click): An advertising model where advertisers pay for each click on their ad.
Social Media Marketing (SMM): Using social media platforms to reach and engage customers.
Content Marketing: Creating and distributing valuable, relevant, and consistent content to attract and retain customers.
Email Marketing: Sending targeted email messages to a list of subscribers.
Key Terms
Keywords: Words or phrases that people search for on search engines.
Backlinks: Links from other websites to yours.
Meta Description: A short summary of a webpage that appears in search engine results.
Title Tag: The title of a webpage that appears in search engine results.
Call to Action (CTA): A prompt that encourages a specific action, such as making a purchase or signing up for a newsletter.
Analytics: The process of collecting and analyzing data to track website performance and user behavior.
Conversion Rate: The percentage of website visitors who complete a desired action, such as making a purchase.
A/B Testing: Testing two or more versions of a webpage or marketing campaign to see which performs better.
Landing Page: A webpage designed to capture visitor information or encourage a specific action.
Conversion Funnel: The path a visitor takes on a website from initial visit to making a purchase or completing another desired action.
These are just a few of the many terms you'll encounter in the world of digital marketing. Understanding these basics can help you develop effective marketing strategies and achieve your business goals.
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