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Tuesday 29 October 2024

Class34 - Keywords


Types of Keywords in Digital Marketing

Here are the primary types of keywords used in digital marketing:

Based on Search Intent:

  1. Informational Keywords:

  • Users seeking information or knowledge.

  • Examples: "how to bake a cake," "what is SEO," "best smartphones in 2023"

  1. Navigational Keywords:

  • Users looking for a specific website or web page.

  • Examples: "Facebook," "Google," "Amazon"

  1. Commercial Investigation Keywords:

  • Users researching products or services before making a purchase.

  • Examples: "best running shoes," "top 10 laptops"

  1. Transactional Keywords:

  • Users ready to make a purchase.

  • Examples: "buy iPhone 14," "order pizza online"

Based on Keyword Length:

  1. Short-tail Keywords:

  • Short, general keywords with high search volume but high competition.

  • Examples: "digital marketing," "SEO," "social media"

  1. Long-tail Keywords:

  • Longer, more specific keywords with lower search volume but higher conversion potential.

  • Examples: "best digital marketing courses for beginners," "SEO techniques for small businesses" https://ahrefs.com/blog/types-of-keywords/

Based on Keyword Match Type:

  1. Exact Match:

  • Matches the exact keyword phrase.

  • Example: [digital marketing]

  1. Phrase Match:

  • Matches the keyword phrase or a close variation.

  • Example: "digital marketing services"

  1. Broad Match:

  • Matches the keyword or related terms.

  • Example: digital marketing

By understanding these different types of keywords, you can effectively target your audience and improve your search engine rankings.


"I'm Feeling Lucky" is a fun and quirky feature on Google Search. When you click on it after entering a search query, instead of displaying a list of search results, Google directly takes you to the top-ranked result.

In essence, it's a shortcut to the most relevant website for your query.

It's a bit of a gamble, as you're trusting Google's algorithm to pick the best result. However, for common, straightforward queries, it can save you time.

Note: This feature isn't always the most efficient, especially for complex or ambiguous queries where you might want to explore multiple options.


Google provides several advanced search options to refine your search results:

1. Advanced Search Page:

  • Words to include or exclude

  • Language and country

  • File type

  • Date range

  • Site or domain to search within

2. Search Operators:

  • These are special commands you can use directly in the search bar:

  • Exact Phrase: Enclose your query in quotes (e.g., "best digital marketing courses")

  • Site-Specific Search: Use the site: operator (e.g., site:google.com digital marketing)

  • Exclude Words: Use a minus sign before a word to exclude it (e.g., digital marketing -beginner)

  • Find Similar Pages: Use the related: operator (e.g., related:wikipedia.org)

  • Find Pages with Specific Words in the Title or URL: Use intitle: or inurl: (e.g., intitle:best digital marketing books)

3. Filters and Topics:

  • After performing a search, you can use filters to refine results by:

  • Type: News, Images, Videos, etc.

  • Date: Specific date range

  • Language: Specific language

  • Region: Specific region or country

  • Topics: Google suggests related topics to help you narrow down your search.

By effectively using these advanced search options, you can significantly improve the precision and relevance of your Google search results.

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