What Is above the fold in Digital Marketing ? #digtialmarketing #digital...

Class34 - Keywords

Types of Keywords in Digital Marketing

Here are the primary types of keywords used in digital marketing:

Based on Search Intent:

1. Informational Keywords:

• Users seeking information or knowledge.

• Examples: "how to bake a cake," "what is SEO," "best smartphones in 2023"

Class 33 - SEO

SEO, or Search Engine Optimization, is the practice of improving the visibility of a website or web page in organic search engine results. This means making your website more attractive to search engines like Google, Bing, and Yahoo, so they rank your content higher in search results.  

Natural Keys vs. Surrogate Keys

Natural Keys vs. Surrogate Keys

Natural Keys are attributes that naturally identify a record. They are often derived from real-world entities and can be complex, such as a combination of fields like FirstName, LastName, and DateOfBirth.

Surrogate Keys are artificial keys, typically simple integers, assigned to uniquely identify records. They are created during the data loading process. 

What is Factless fact tables ? Data Warehousing concepts

Factless Fact Tables

A factless fact table is a special type of fact table that does not contain any measurable facts. Instead, it stores event data or flags to indicate the occurrence of specific events. These tables are often used to track the frequency of events or to identify patterns in data.